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CAPABILITIES
How does the Retail Merchandising process work?
Retail merchandising is the process of making merchandise available in stores and includes both execution (e.g., shelving items and installing displays) and strategy (e.g., product selection, product placement, display design, and other techniques).
The purpose of retail merchandising is to encourage purchases, improve the customer experience, and increase profitability.
The Retail Merchandising Process involves several key aspects:
Product Placement
Strategically placing products in the optimal store environment position to attract the right audience.
Display Design
Creating visually appealing and effective displays to showcase merchandise and urge buyers to purchase.
In-Store Merchandising
Managing the visual presentation of merchandise in the store, including arrangement and the use of signage.
Merchandising Software
Utilizing retail software to simplify in-store merchandising, improve compliance, and boost visual verification, reporting, and transparency.
Why do companies need Retail Merchandising services?
Companies need retail merchandising services to effectively promote and display their products in retail stores. These services help ensure that products are visually appealing, organized, and easily accessible to customers.
Retail Merchandising is a support resource that assists brands and retailers in process of selling their products. Conditions constantly change in the retail environment, and many facets of the retail process need to be regularly monitored and updated.
Through retail merchandising, companies can ensure their products are effectively promoted and displayed in retail stores, ultimately driving sales and customer engagement.
Some key reasons why companies need retail merchandising services include:
Planogram Maintenance
Merchandising services ensure that products are displayed according to planograms, which help maintain an engaging and organized presentation at the point of sale.
In-Store Marketing Initiatives
Retail merchandising services can help companies develop targeted, retail-approved in-store marketing.
Endcaps & Displays
Merchandising services can help maximize brand exposure and sales by effectively merchandising endcaps and promotional displays in retail stores.
Reset & Revision Audits
Retail audits conducted by merchandising services can confirm that new planogram sets are compliant, set on time, and engaging the customer.
Customized Solutions
Retail merchandising services offer tailored solutions for different in-store merchandising needs, taking into account the specific requirements of the company, retailer, and the product.
Additional Services
Retail merchandising services can also provide additional support tasks such as applying labels and stickers, product recalls, packaging updates, expired product removal, and ad hoc customized services.