Retail Merchandising Services
Customer Impact is a full-service, nationwide retail merchandising service organization providing third party merchandiser support. We are the go-to resource for all of your in-store retail merchandising needs.
Our goal is to keep you looking your best in-store and on-shelf. Whether it’s ongoing brand improvement or a one-time project, our merchandising services provide flexibility and support to help you drive sales at retail.
Our people, experience, and resources allow us to efficiently merchandise your products at the point of sale.
Trade Classes
We provide retail merchandising services for all trade channels, and can accommodate special projects.
We have the capability to be in the market supporting your brand(s) in a matter of days.
- Grocery
- Drug
- Liquor
- C-Stores
- Dollar
- Big Box
- Medical Offices
- Special Projects
Technology
All in-store retail merchandising activities are documented in real-time using our technology partner apps. An online dashboard instantly shows you on-shelf results, including photos and location information.
- Mobile Data Collection
- Real-time Results
- Custom Reporting Dashboard
- Export to Salesforce
- Geo-stamped to verify time and location
Capabilities
Merchandising
- Planogram maintenance (POG)
- Resets
- POS placement
- Signage
- Display building and maintenance
- Seasonal support
- Surge projects
In-store Management
- Standard, promotional and endcap displays
- Inventory rotation and replenishment
- Product counts
- Item corrections
- New product roll-outs
- Packaging updates
- Label, sticker, or IRC application
- UPC maintenance
Fulfillment
- Warehousing and logistics
- Kitting and assembly
- Inventory management
- Shipping to store
- Shipping to our representatives for placement
- Storage
Why do companies need Retail Merchandising services?
Retail Merchandising is a support resource that assists brands and retailers in process of selling their products. Conditions constantly change in the retail environment, and many facets of the retail process need to be regularly monitored and updated.
Retail Merchandising activities often relate to the following:
- Product Placement
- Product Rotation
- Product Recall Removal
- Planogram Compliance
- Inventory Inspection
- Re-stocking Inventory
- Display Setup (including Seasonal)
- Signage Installation
- Sales & Marketing Materials Distribution
- New Product Cut-Ins
- Clip Strip Merchandising
How does the Retail Merchandising process work?
The core of the retail merchandising process involves the visual organization and placement of products and signage in stores.
A strategic Retail Merchandising plan should address:
- How shopper traffic moves through the store
- Promotional, seasonal, and standard signage/fixtures
- Product rotation during important selling seasons, specifically holidays
- Inventory upkeep to limit out-of-stocks
- Data and analytics to track the merchandise available to shoppers
Overall, the focus of your Retail Merchandising plan should make finding and purchasing your products an enjoyable process for shoppers.
What should a successful Retail Merchandising plan accomplish?
A successful Retail Merchandising plan should make finding and purchasing your products an enjoyable process for shoppers.
Your plan should include the following considerations:
Eliminate shopper confusion
Providing the right selection of the right products in the right location at the right time.
Encourage purchase of your product
A distinct and eye-catching display draws the interest of shoppers towards your products on the shelves.
Provide actionable data
A consistent influx of data — including in-store photos, product counts, shelf positioning, and more.
