Case Study

Ongoing Merchandising, Photo Verification, and Reporting for Gift Card Brand

Client Profile

Industry: Retail

Channels: Drug, Specialty, Convenience, Discount

Company Type: Financial Services – Gift Card

Services Delivered: POG Resets & Verification, Ongoing Merchandising, Photo Verification & Reporting

Overview:

A nationally recognized leader in financial services with sales positions on retail gift card malls, checkout lanes, and business centers had challenges with out-of-stock data, POG compliance, and marketing piece placement. The company saw an opportunity to decrease OOS, increase sales, and control inventory levels by gaining better insight into in-store on-peg compliance and counts.

Their currently used merchandisers worked on the merchandiser’s timeframe for regularly scheduled co-op visits, not exclusive for Company. The reporting provided was often delayed, incomplete with low level of actionable data and showing an unacceptable level of project completion. Sometimes as low as 60%.

Stores

Different Store Types

Marketing Pieces Placed

Challenge

Having detailed, comprehensive insight into in-store conditions in a timely manner.

The challenge was:

Get detailed, actionable, verified data quickly

Fix OOS and POG issues immediately to prevent loss of sales

They needed a solution that would:

Reduce OOS and POG
Control merchandising costs
Lead to growth in sales

Proposed Solution

Single-partner projects:
CI would only work on customer’s project to ensure complete attention on it and reduce visit time and cost.

Targeted store lists and visit timing as chosen by customer
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100% Quality Control with detailed visit data including time stamps and pictures
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CI carry product into stores to increase assuredness product on the shelf if backstock not found.
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Outcome

The reimagined merchandising approach yielded significant benefits:

Increased Per-Visit ROI:
By going to targeted stores for largest impact, i.e. no sales or sales drop stores, and carrying product in, increased sales per store per visit.

OSS Reduction:
Reduced out of stocks from a high as 22% in a major retailer and mid-teens in others to less than 5% across over 100,000 doors.

Increased Visibility into overall POG including competitors:
By receiving detailed phots, audits allowed customer to get clear picture of over all POG’s and their competitors positioning, product selection, and inventory levels.

Reduction in Inventory Costs:
By having clear, timely understanding of what product is on shelves and in backstock, reducing product shipping into “backroom blackhole” and production amounts which reduced costs.

Increased project completion rates and tighter, quicker timelines:
Project timelines dropped from 4-6 weeks to 2-4wks with reporting available almost immediately and completion rates of 95% instead of 70-80%.

Get started with Customer Impact

Step 1: Schedule a Call

We want to learn about you, your retail execution needs and business goals.

Step 2: Receive a Customized Project Scope

Our onboarding team will develop a strategic action plan based around your needs.

Step 3: Retail Execution

Your dedicated project team will take it from here, delivering flawless in-store retail execution.

(For business inquiries only)