Beverage Distributor Case Study

Case Study

Beverage Distributor Partners with Customer Impact for Convenience Store Resets

Client Profile

Industry: Food & Beverage

Store Types: Convenience, Drug

Company Type: Beverage Distributor – Energy Drinks

Services Delivered: Ongoing Merchandising, Photo Verification & Reporting

Overview:

A leading beverage distributor experiences annual labor demands when executing convenience store resets across the United States. These resets are critical to maintaining brand visibility and compliance with retail execution standards. To streamline operations and reduce internal strain, the customer has partnered with Customer Impact (CI) to outsource this labor-intensive function.

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Stores
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Store Types
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Total Resets Completed

Challenge

Managing seasonal labor for store resets presents several operational challenges for the customer:

  • High Overhead Costs:
    Hiring and maintaining an internal team for short-term reset projects incurs significant salary and administrative expenses.
  • Logistical Complexity:
    Coordinating temporary staff across a multitude of locations requires substantial planning and oversight.
  • Resource Drain:
    Existing staff are often diverted from their core responsibilities to handle one-off resets, impacting productivity and focus.

Proposed Solution

The customer engaged CI to fully manage and oversee the labor and retail merchandising efforts required for annual convenience store resets.

Customer Impact provided the following services:

  • A flexible, outsourced workforce specifically trained for the requirements of their retail resets.
  • End-to-end project management, including scheduling, staffing, execution, and reporting.
  • Cost-effective solutions that eliminated the need for the customer to hire and manage seasonal employees internally.

Outcome

The partnership with Customer Impact delivered these measurable benefits:

  • Reduced Overhead:
    The customer significantly lowered labor costs by outsourcing, instead of maintaining an internal reset team.
  • Operational Efficiency:
    CI’s management of logistics, staffing, and reporting removed the burden from internal teams.
  • Improved Focus:
    The customer’s core staff remained dedicated to strategic initiatives, no longer diverted to handle resets.
  • Consistent Retail Execution:
    CI ensured the resets were completed on time and to standard, enhancing retail presence and compliance.

Get started with Customer Impact

Step 1: Schedule a Call

We want to learn about you, your retail execution needs and business goals.

Step 2: Receive a Customized Project Scope

Our onboarding team will develop a strategic action plan based around your needs.

Step 3: Retail Execution

Your dedicated project team will take it from here, delivering flawless in-store retail execution.

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