Case Study
Beauty Products Retail Merchandising Partnership with Customer Impact at ULTA
Challenge
ULTA’s retail environment demands a high-end presentation and consistent brand representation. Emerging and niche brands must demonstrate their value and ability to drive customer engagement to secure and retain shelf space. While our customer has a dedicated team of BAs servicing most ULTA locations, gaps in coverage—due to geography or staffing limitations—posed a risk to maintaining retail merchandising standards and brand visibility.
Proposed Solution
Our client partnered with Customer Impact to supplement their internal BA team. These visits were designed not just for standard retail merchandising tasks (e.g., stock replenishment, display maintenance), but to emulate the “brand ambassador” experience—ensuring that every store visit reinforced the client’s premium brand image. The external team was trained to mirror the tone, professionalism, and product knowledge of our client’s internal BAs, creating a seamless brand experience across all ULTA locations.
Outcome
By strategically deploying third-party retail support in stores without internal BAs, our client maintained consistent brand representation and retail merchandising excellence across ULTA’s footprint.
This approach helped to:
- Preserve shelf integrity and visual standards.
- Reinforce client’s positioning as a premium brand within ULTA.
- Ensure uninterrupted service and promotional execution.
- Strengthen trust and collaboration with ULTA’s corporate and store-level teams.
- Grow client’s presence in ULTA, both in number of SKUs and total stores.
Get started with Customer Impact
Step 1: Schedule a Call
We want to learn about you, your retail execution needs and business goals.
Step 2: Receive a Customized Project Scope
Our onboarding team will develop a strategic action plan based around your needs.
Step 3: Retail Execution
Your dedicated project team will take it from here, delivering flawless in-store retail execution.
