Retail Merchandising Case Study - Global Marketing Agency

Case Study

Global Marketing Agency’s Strategic Retail Merchandising Expansion with Customer Impact

Client Profile

Industry: Advertising and Media

Store Types: Wholesale, Warehouse

Company Type: Brand Marketing

Services Delivered: Ongoing Retail Merchandising, Display Maintenance, Brand Representation, Photo Verification & Reporting

Overview:

Our client is a global marketing execution powerhouse, representing some of the world’s most iconic brands including Unilever, Lego, Adidas, Bayer, Samsung, and T-Mobile. Known for delivering strategic consulting and marketing production solutions, our client occasionally extends its services to include in-store retail execution. When faced with a unique opportunity in a non-traditional retail environment, our client turned to Customer Impact to deliver specialized retail merchandising support.

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Store Visits
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Stores Serviced Weekly

Challenge

Client was presented with an opportunity to support brand activations with a wholesale retailer with a distinct operating model and limited merchandising infrastructure. Traditional retail merchandising partners lacked the capability or interest to service this channel, leaving our client without a viable solution to execute in-store programs for clients like Unilever. The challenge was to find a partner who could deliver high-quality retail merchandising in an unconventional retail space.

Proposed Solution

Customer Impact stepped in as a flexible and capable retail merchandising partner, uniquely positioned to service this retailer and others like it. Our client engaged Customer Impact to execute display programs across Restaurant Depot and similar retailer locations. The partnership was built on agility, reliability, and a shared commitment to brand excellence. Customer Impact’s team provided consistent retail execution, adapting to the nuances of each retail environment while maintaining high standards of presentation and compliance.

Outcome

The collaboration with Customer Impact resulted in successful retail merchandising execution across previously underserved retail channels.

Key outcomes included:

  • Seamless deployment of displays in Restaurant Depot and similar retailers.
  • Enhanced brand visibility and compliance in non-traditional retail environments.
  • Strengthened their ability to offer end-to-end solutions to its clients.
  • Ongoing development of a new program where retailer promotes Customer Impact’s retail merchandising services to its brand partners, creating a scalable model for future growth.

Get started with Customer Impact

Step 1: Schedule a Call

We want to learn about you, your retail execution needs and business goals.

Step 2: Receive a Customized Project Scope

Our onboarding team will develop a strategic action plan based around your needs.

Step 3: Retail Execution

Your dedicated project team will take it from here, delivering flawless in-store retail execution.

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