Retail Merchandising Case Study - Apparel and Accessories Company

Case Study

Apparel & Accessories Company – Retail Merchandising Transformation with Customer Impact

Client Profile

Industry: Apparel

Store Types: Big Box, Department

Company Type: Apparel & Accessories Manufacturer

Services Delivered: Ongoing Retail Merchandising, Photo Verification & Reporting

Overview:

Our client is a leading accessories and apparel company, managing a portfolio of well-known brands including footwear, men’s apparel, belts and accessories. As part of its retail strategy, our client relies on retail merchandising partners to ensure consistent in-store execution and brand representation across a wide range of retail environments.

0
Fixtures Merchandised
0
Hours of In-Store Service

Challenge

Client’s longstanding retail merchandising partner was falling short in several key areas:

  • Inconsistent coverage across retail locations.
  • Quality issues in retail execution and reporting.
  • Poor communication, leading to delays and missed opportunities.
  • Lack of flexibility and unwillingness to take on complex or growth-oriented projects.

These limitations hindered our client’s ability to scale retail merchandising efforts and maintain high standards across its various brands.

Proposed Solution

Client engaged Customer Impact to revitalize its retail merchandising strategy. The partnership began with servicing their footwear division, a brand already familiar with Customer Impact’s capabilities.

From there, Customer Impact expanded support to include accessories and men’s apparel, delivering:

  • Reliable coverage across all retail locations.
  • High-quality retail execution aligned with brand standards.
  • Proactive communication and collaboration.
  • A willingness to take on challenging projects that support the client’s growth initiatives.

Customer Impact’s agile approach and commitment to excellence quickly distinguished them from their previous provider.

Outcome

Within the first run of the partnership, Customer Impact:

  • Exceeded coverage rates compared to the previous firm.
  • Delivered higher quality retail merchandising.
  • Created and shared more efficient and accurate reporting.
  • Built a strong working relationship with the client’s team, based on trust and responsiveness.
  • Positioned client for future expansion through scalable, flexible retail merchandising support.
  • Our client continues to explore expanded opportunities with Customer Impact, recognizing the value of a partner that is both dependable and growth-minded.

Get started with Customer Impact

Step 1: Schedule a Call

We want to learn about you, your retail execution needs and business goals.

Step 2: Receive a Customized Project Scope

Our onboarding team will develop a strategic action plan based around your needs.

Step 3: Retail Execution

Your dedicated project team will take it from here, delivering flawless in-store retail execution.

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