Secret Shopping Glossary When preparing for a secret shop, sometimes questions and guidelines can seem like a completely different language. To help, here are some commonly used terms that should take the "mystery" out of filling out mystery shopping [...]
By Steven Cooley, Customer Impact Editor As an editor, part of my job involves providing feedback to shoppers on the reports that they submit, so that they can improve in the future. This benefits everyone; a shop that is written [...]
By Amanda Morrissey, Customer Impact Editing Manager We’ve all heard the saying, “Less is more.” But is that really true when it comes to a mystery shopping evaluation? Most of our clients have come to expect a good bit of [...]
By Danielle Parks, Customer Impact Editor Do you know what happens to your mystery shopping evaluation once you send it in? Does it go straight to the client? Does it sit there in the system for weeks before even being [...]