Fitting Room Fallout
CNBC — Shuttered fitting rooms anger shoppers and boost returns. How these retailers are trying to fix that
“The headaches for consumers are somewhat obvious: Not being able to try on items in stores means potentially stocking up on extra sizes, like Hearden did, to later see what works at home. Shoppers tend to employ a similar strategy when looking for clothes or shoes online — they’ll buy a dress in two or even three sizes — which has increasingly happened over the course of the health crisis. For businesses, this chain of events sends return rates skyrocketing. And that comes with a cost. With the Covid pandemic serving as somewhat of a wake-up call, retailers including the biggest in the country, Walmart, are looking for ways to solve the fitting-room dilemma.”
The Denim Trend
“Levi continues to see growth opportunities for back-to-work and back-to-school according to a recent interview about the current consumer denim trend. The Levi brand has experienced a denim resurgence for styles that are a more comfortable fit like high waists, loose fits and 90’s nostalgia including boyfriend styles. The other trends for consumers is sustainability and durability both of which are needs met by the Levi brand. Many of Levi’s latest designs use a wide range of sustainable fabrics.”
Fewer Unplanned Purchases
“Standing in line to pay at a grocery store, you’re in an optimized selling environment, carefully fashioned by marketers and retailers. That’s where the pushers put the “impulse buys”: gum, mints, chocolate bars, gummy bears, sodas, snack bars. They’re the kinds of products that, when you walk into the store, you’re not planning to buy. But stand in line for a few minutes and you feel that familiar twinge of want. Suddenly, you’re heading out with a few sticks of spearmint gum and a Baby Ruth.
But over the past year, fewer people have been standing in line to pay at the grocery store—or anywhere, really. One recent survey found that 61 percent of consumers are doing more grocery shopping online now than before the Covid-19 pandemic.”
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