“Amazon’s launch of free one-day shipping in 2019 rocked the retail boat. We first wondered how it would work (answer: further doubling-down on their fulfillment network), then how it would affect profit margins (answer: minimal), and finally how accretive it would be for Prime membership (answer: quite significant. Piper Jaffray expects 30% higher usage of Prime as a result). Walmart soon followed suit with their own one-day shipping program.
But with these questions answered in 2019, there’s a new one to answer in 2020: How will consumers rationalize their dependency on fast shipping with their stated sustainability goals?”
Abercrombie’s Body Positive Campaign
Business Insider — Abercrombie shakes off its image of racy, body-shaming ads of the past with a new body positive campaign
“The campaign features a mix of athletes, activists, performers, and authors, among others that have ‘made their mark on the world by living as their most authentic, brave and Fierce selves,’ Abercrombie said.”
“If you’re going camping or hiking or just need a snack to bring to work, jerky has long been the non-perishable and protein-dense standby. And as the world of plant-based food continues to grow, beef and turkey are no longer the only jerky options on the shelf.”
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