Retail’s New Normal
“It’s anyone’s guess how quickly retail will mount any semblance of a meaningful rebound from the COVID-19 crisis. Yet, regardless of the pace and distribution of potential outcomes from such a recovery, five major forces are revealing themselves. I suspect few sectors will be untouched by their impact.” – @StevenPDennis
Pepsi ‘Dystopian’ Advertisement
Business Insider — Pepsi takes down ‘dystopian’ advertisement on a COVID-19 testing sign after being mocked on Twitter
“The snack and soda giant was forced to revamp its advertising strategy due to the coronavirus pandemic, pulling campaigns such as #Summergram that showed people going outside.”
Reopened Retail Experience
“Across the country, stores are reopening to a changed reality. Retailers that have spent years trying to get customers to linger, in hopes they’ll buy more than they need, are reimagining their stores for a grab-and-go future filled with deliberate purchases.”
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