“Unlike previous redesigns, Lay’s isn’t undergoing a radical transformation. Instead, the refreshed logo and packaging are meant to make the brand feel more modern and contemporary, said Jon Guerra, senior director of design at Frito-Lay.”
“The retailer decided to roll out its subscription plan after conducting pilots in Houston, Miami, Salt Lake City and Tampa earlier this year. Walmart found the results in its tests so promising that it made the decision to expand it to all 200 metropolitan markets where it currently delivers groceries. That means that more than 1,600 stores covering about half of the country will have the service in place by the end of the year. Walmart is offering a free 15-day membership to get customers to trial the service.”
“Dubbed McDelivery Night In, the free line of apparel and merchandise includes a World Famous Fries T-shirt, three different types of socks, a deck of cards, plush slippers with a sesame seed bun print and a pack of French-fry branded scrunchies.”
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