RIP Mr. Peanut
Business Insider — Brands from Chips Ahoy to Oscar Mayer are tweeting their condolences after Planters killed off its own mascot, Mr. Peanut
“Mr. Peanut, the face of Planters nuts for the last 104 years, is dead, the company announced in a Wednesday press release. It’s part of a commercial that is set to air during the Super Bowl pregame show on Sunday, February 2.”
Sephora Loyalty Program
“Look at most any list of the top retail brand loyalty programs and Sephora’s Beauty Insider typically is on it.”
Super Bowl Commercials
“As the Kansas City Chiefs prepare to take on the San Francisco 49ers at the Hard Rock Stadium in Miami for Super Bowl 2020 on Feb. 2, marketers were gearing up off the field to do battle for spectators’ attention.
And with the cost of a 30-second spot on Fox hitting as much as $5.6 million this year, the stakes are higher than ever.”
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