Trend-Based Purchasing

Think of trend-based purchasing as a consumer behavior that revolves around the buyer’s perception of what other people are spending their money on. Those who participate are driven by a desire to share the same experience as their peers. They may seek this feeling of inclusion by using the same electronics, wearing the same clothes, or even eating the same foods as others around them.

The poster-child for this behavior, so why not jump right to it?

Sure, you could make it at home, but it’ll never reach that Instagram square level of visual luxury unless it’s purchased off of some brunch menu and served with a drizzle of sriracha and a smattering of cracked black pepper.

This apparently simple food item has been emptying millennial pockets for at least a few years but, as with most trends, no one really knows where it came from or when it will disappear from relevance.

These “activity trackers” seemed to fully arrive in the early 2010s. For you Jobsians, this would be the Apple Watch.

First, Fitbit’s wearable smartwatch tracked steps, monitored heart rates, and encouraged owners to get more active. Then, the Apple Watch one-upped it by also operating as a tiny cell phone, even receiving texts and calls on its watch face-sized screen.

Now, a sleek black screen strapped to the wrist is all an American needs to look hip, classy, and financially comfortable.

Popular during the late 80’s and early 90’s, especially with pro wrestlers, this fashion accessory has quite an interesting history.

Fanny packs blossomed into cultural recognition at the beginning of 2018. Some attribute it to a female uprising against heavy oversized purses, while others think that a new generation of young adults are mimicking the 80’s style in a bout of unearned nostalgia.

Either way, chic adults everywhere are front-loading their practical items by strapping them around their waist.

DNA Testing swept in like a long-awaited party guest in 2017, and have since had several debuts on the 24-hour media circuit.

First, Senator Elizabeth Warren used her results to reach for academic favor by identifying as part American Indian. Then, the despised Golden State Killer was identified and apprehended after investigators tracked his chromosomes through Ancestry.com by creating a fake account with one of his old DNA samples.

These events, coupled with a unique generation of Americans who have lost the stories of their families’ immigration have stirred up quite a fan base for genetic testing.

Starting at $99, any user can track their family history and connect with long-lost blood relatives. There are even DNA testing options for pets.

The American consumer may be a bit too eager to fork over big bucks in an effort to stay on-trend.

We’ll continue to keep our eyes peeled for the next big craze, and we’re always available to help those lucky companies who find themselves at the coveted intersection of sufficient supply and overwhelming demand.

Contact us below for more information or cost estimation for an upcoming project.

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