Customer Impact President Mike Green is proud to announce that May 2016 represents the 20th anniversary of their partnership with Ruth Chris Hospitality Group.  Mr. Green still remembers the day he walked into the Ruth’s Chris boardroom in 1996 to meet with Founder Ruth Fertel to discuss mystery shopping and help Ruth’s measure customer service at all of their locations.  Fortunately, she loved the idea, as her company was growing quickly and she needed professional shoppers in the field to help her measure and maintain her high service standards.  Customer service was so important to Ms. Fertel, she read every single mystery shopping report and personally hand wrote her feedback on each report in red ink before sending it to the restaurant’s respective general manager.

While Ms. Fertel passed away in 2002, the partnership continues today, as customer service has never been more important in the highly competitive prime steakhouse market.  With the impressive growth of Ruth’s Chris, Customer Impact is now evaluating Ruth’s Chris locations in 13 countries.

“The key to our long term partnership is our understanding of the Ruth’s Chris concept and our shared desire to help them not only meet, but exceed their customers’ expectations,” said Mike Green. “We truly appreciate Ruth Chris Hospitality Group for their confidence in our services and for setting such a high standard of customer service for their patrons.”

About Customer Impact:

Customer Impact is based in Bryan, TX and is one of the top Customer Experience Measurement companies in the nation.  Services include in person mystery shopping, customer satisfaction surveys, audits, franchise compliance and video evaluations. Go to for additional information.