Let’s face it; we all want our opinions heard. Do we not relish the chance to have someone ask, “Well, what do you think?” or “I’d love to get your opinion on this.” And yet, if you are anything like me, there is not the slightest bit of hesitation to say, “No, thank you,” when asked to go to a website to fill out a short survey. We most likely will tell the server at the end of the meal that no, we would not care to fill out the comment card that they included in the check folder.

Customer Survey

Why is that? Is it the word “survey” that is turning us off? Perhaps we subconsciously feel that our thoughts and feelings are being reduced to mere numbers, and we don’t like that. Perhaps we think that it is simply not that important.

But there is one thing that we often don’t think about when it comes to this matter. We forget that our opinions and feelings, even if they are transformed to facts and graphs, are essential to the life of any business. We the customer have that incredible power. In addition, we enjoy that power. So why don’t we take advantage of it more often?

What if we filled out those surveys and comment cards on a regular basis? We would all be giving the business a well-rounded, current evaluation of how the customer views the way they are running things.  With multiple responses from a wide variety of people and experiences, business can mold their customer service and employee training programs to fix what truly may be a reoccurring issue. Think of it as free speech that can be used towards the betterment of the company, and as an extension, for the betterment of all customers, including you!

So what do you think? Do you think surveys and comment cards are a pain? Or are they one of the many privileges we as customers have?

Surveys are not the only way we can exercise our power as customers. Go to our website today at www.customerimpactinfo.com to become a mystery shopper. As a mystery shopper, you can evaluate many different types of businesses and let them know what YOU think!

By Danielle Parks


Image credit:
alexmillos / 123RF Stock Photo